The ICC has gone to market with its media rights for the subsequent eight-year cycle, having radically altered the way in which during which it has accomplished so. In a mirrored image of the altering media panorama, the ICC will first go to market in India alone from subsequent week; it’ll promote rights for males’s and girls’s occasions individually; and it’ll additionally promote digital rights individually.
The ICC will launch an Invitation To Tender (ITT) for the Indian marketplace for all occasions on June 20 and the sealed bids can be submitted on August 22. The ICC will then announce the profitable bidders by early September 2022, earlier than releasing the ITTs for extra markets.
As much as six packages can be up for grabs within the Indian market, with offers together with TV-only, digital-only or a mixture of each.
The ICC media launch mentioned, ” events can be required to submit a bid for the primary 4 years of males’s occasions. Nevertheless, in addition they have the choice of bidding for an eight-year partnership.”
In case any of the packages are offered for less than 4 years, the ICC will open one other window to promote the rights for the second four-year interval.
There can be three packages out there for the boys’s occasions (together with the Underneath-19 occasions):
- TV (4 / eight years)
- Digital (4 / eight years)
- TV and digital mixed (4 / eight years)
There can be related packages out there for the ladies’s occasions (together with the Underneath-19 occasions), besides that the period is 4 years for every of them:
- TV (4 years)
- Digital (4 years)
- TV and digital mixed (4 years)
“There was vital progress in curiosity in ladies’s cricket during the last 5 years and we have now made a long-term strategic dedication to speed up that progress, and unbundling the rights for our ladies’s occasions will play an enormous position in that,” the ICC chief government Geoff Allardice mentioned as per the discharge. “We’re searching for a broadcast accomplice who is happy by the position they’ll play in rising the ladies’s sport and guaranteeing extra followers than ever earlier than can get pleasure from it.”
Highest bid could not fetch ladies’s rights
In its ongoing push to increase the attain of ladies’s cricket globally, the ICC has identified that bidders may have the choice of showcasing “their imaginative and prescient for cricket to the ICC, particularly for the Girls’s Package deal” once they enclose their remaining bids in a sealed envelope in August.
Primarily, for the subsequent cycle, as a substitute of getting cash because the solitary filter, the ICC is welcoming bidders to speak about how they’ll make the most of their platform to advertise the ladies’s sport, which might add greater worth and that means to the deal total. The ICC has stored open the choice of not awarding the rights to the best bidder for ladies’s occasions.
Prior to now, the rights for ladies’s world tournaments had been offered as an adjunct to males’s occasions, one thing the ICC felt was devaluing the ladies’s sport.
Star India had received the final consolidated ICC rights deal (2015-2023). Whereas the ICC had not disclosed the worth of the deal, ESPNcricinfo understands it was near US $ 1.9 billion.