The e-bike conversion market quietly revs up within the wake of the e-bike growth

A model of this text ran within the June concern of Bicycle Retailer & Business Information


PORTLAND, Ore. (BRAIN) – Store proprietor Brad Davis’s profession as an e-bike entrepreneur affords a peek inside an typically neglected however more and more worthwhile nook of the electrical bike market: e-bike conversions.

A decade or extra in the past, earlier than the business pivoted and started pumping out e-bikes in all shapes, sizes, and worth factors, many e-bikes on American streets have been DIY retrofits. Early adopters had to determine methods to set up a motor and battery system themselves or discover a store to do it.

“There wasn’t something good in the marketplace,” stated Davis, who noticed a chance. 13 years in the past, they co-founded EcoSpeed, an early e-bike conversion equipment that by no means actually took off. “The batteries are all sort of sucked.”

Davis pulled the plug on EcoSpeed ​​six years in the past and opened Nomad Cycles, which focuses on changing current bikes with aftermarket motors – largely from Bafang. “Primarily, Bafang got here out with their BBSHD system, and it was so good and so low-cost that we simply began shopping for theirs.”

Immediately, Nomad has a six-person crew that retrofits cargo bikes, trikes, and all kinds of bicycle kinds.

A number of sellers and suppliers interviewed for this story stated Bafang is the highest motor provider within the conversion market. “Bafang is the market chief for North America by far. They’ve their thumb on the conversion market, ”stated Adam Ostlund, co-founder of the Electrify Bike Firm in West Jordan, Utah.

Different motor producers supplying the home conversion market embrace Tongsheng – like Bafang, based mostly in China – and CYC Motors out of Hong Kong. Promovec is a Danish model that has opened a US workplace with plans to start promoting conversion kits to sellers.

Different suppliers embrace smaller manufacturers like Electrical Bike Outfitters in Denver that supply motors, battery cells and electronics from China and re-brand them for vendor and direct-to-consumer gross sales.

Electrify Bike Firm, positioned within the larger Salt Lake Metropolis metro space, has expanded into a number of gross sales channels in recent times, providing conversion kits on the market to each sellers and shoppers, doing conversations for walk-in prospects and now opening a retail retailer to promote its personal branded e-bikes. “We’ll construct up current bike manufacturers and promote these as conversations,” Ostlund stated.

Sellers say that worth is a key think about why shoppers select a conversion moderately than a whole e-bike off the showroom flooring. For the price of a heavy, entry degree e-bike, shoppers who personal a pleasant bike or body can proceed driving it with an electrical conversion.

“Lots of people already personal very nice bikes, however for a wide range of causes they’ll’t or don’t trip them anymore,” Ostlund stated. “The motors we use for conversions are sometimes the identical motors used on pre-built e-bikes.”

Retirees, Eco-Acutely aware Shoppers, and the Adaptive Market

Dependable knowledge on the dimensions of the home e-bike conversion market is scant, however retailers and suppliers say gross sales are booming. Marketing consultant and Mild Electrical Automobile Affiliation Chairman Ed Benjamin analyzed Customs import information to estimate that about 24,000 DIY kits entered the nation final yr.

Benjamin cautioned that this opaque market is difficult to trace and his rely could also be low.

Requested to explain their prospects’ demographics, sellers stated they’re typically older people and retirees – the identical shoppers courted by e-bike manufacturers.

One other buyer base is people with bodily challenges or accidents that want a trike or hand cycle or adaptive bike.

“It can save you hundreds of {dollars}” by changing an current acoustic adaptive bike or trike, stated Livingston, a mechanical engineer who based EBO in 2015 after present process chemotherapy that scarred his lungs. He transformed a motorcycle to electrical help and located it helped his therapeutic.

“This week alone we transformed three bikes for individuals with MS (a number of sclerosis),” Livingston stated.

The Hostel Shoppe in Stevens Level, Wisconsin, is likely one of the largest recumbent trike sellers within the nation, is amongst Electrical Bike Outfitters’ sellers. The Hostel Shoppe received into the conversion enterprise a decade or so in the past utilizing the now defunct Bionix system.

“We’re including e-bike kits to quite a lot of these trikes that individuals have already purchased from us previously,” stated Jessie Bostic, advertising supervisor for Hostel Shoppe. “It will get these of us who already personal a motorcycle and who do not wish to make investments $ 3,000 to $ 6,000 in a brand new full e-bike.”

Livingston of Electrical Bike Outfitters received sells kits to outlets in virtually each state. “Some sellers do one or two conversations a yr, and we’ve others that order 100 techniques. We’ve got quite a lot of outlets in Florida. ”

Davis’s prospects at Nomad Cycles embrace mother and father who “purchased a cargo bike when their youngsters have been small and now the children are greater, and so they want some energy. When you already personal a good cargo bike, it is a large financial savings to transform it. ”

Davis described one other sort of buyer because the “aware commuter” who owns bike body and feels it could be wasteful to purchase a brand new e-bike.

Different prospects need a extra highly effective e-bike than they’ll discover in a store promoting Bosch or STEPS powered e-bikes. Oregon regulation permits e-bikes of as much as 1000 watts.

Warranties, Batteries, Provide Chains, and Security

Nomad expenses from $ 1,200 to $ 2,100 so as to add a Bafang rear hub motor or mid-drive. Most of Nomad’s conversations are for transportation or utilitarian bikes, stated Davis, noting {that a} freight supply firm employed him to impress its freight trikes.

Davis makes use of Bafang motors and as for batteries, he rolls his personal. He sources GA cells from Sanyo and packs them into diversified sizes of battery circumstances, paired with a battery administration system circuit board.

Livingston stated he sources motors from three totally different factories and makes its personal batteries utilizing Panasonic, LG, and Samsung cells. “We work with the large three. We don’t do generic cells, ”Livingston stated.

Livingston stated his firm is conscious about security and that every one his batteries and kits are examined and run via diagnostics to make sure they’re functioning correctly.

Promovec, the Danish model, is making an attempt to manage what sort of bikes are transformed. “We do not permit individuals to place them on, for the shortage of a greater time period, division retailer bikes,” stated Steven Harad, basic supervisor of Promovec America. “We all the time ask what sort of bike our prospects wish to put the system onto. We implore our sellers to do the identical factor. ”

As with the remainder of the bike market, provide chain issues and the pandemic have brought about shortages. “The whole lot we’ve in inventory is pre-sold,” Harad stated. “With Shanghai shut down as a result of COVID we’re struggling to get our subsequent orders out.”

Promovec’s entry into the American market is an indication of rising demand for conversion kits. The corporate’s mid-drive engines are designed to be put in in a single hour. “We designed it for mothers and dads and the common bicycle owner,” Harad stated.

For Ostlund, who got here into the bike business after a “thankless” profession in excessive tech, working within the e-bike conversion market is pure pleasure. Lots of his prospects are ecstatic to have the ability to trip a motorcycle or trike for the primary time in years. “That could be a buyer base that’s presently not being served by e-bike producers.”

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